B2B Soft, the Premier Business-to-Business Software Company Announces Their Attendance at the Rural Carrier Association’s Conference

New York, NY ( October 12, 2010

B2B Soft the Business-to-Business Software Company Announces Their Attendance at the Rural Carrier Association's Conference

B2B Soft the Business-to-Business Software Company Announces Their Attendance at the Rural Carrier Association's Conference

B2B Soft, a business-to-business software company specializing in business management and POS solutions for the wireless/cellular retail industry, announced that it will be attending the Rural Carrier Association’s (RCA) Business and Technical Conference to be held October 12-14, 2010 at the Myrtle Beach Marriott Resort and Spa in Myrtle Beach, N.C.

B2B Soft is pleased to be attending the RCA conference where it will present the latest version of its retail management platform, Wireless Standard. The platform sports a new look with an interactive GUI interface that dynamically streamlines and simplifies the user experience in a fresh and intuitive fashion.

Easy to learn and simple to use, it makes navigating the sales process second nature. Wireless Standard is the cellular retail industry’s premier business solution and is currently deployed at almost 4000 wireless retail locations across the United States and Canada.

Titled the “Get Smart Education Symposium,” the conference will bring together the 90 rural and regional carriers along with 160 vendor supplier members that the RCA represents.

Among the topics to be explored are new growth opportunities for rural carriers, industry pricing and trends, and next generation technologies: 4G overview and updates, along with roundtable discussions on accounting and finance, business and marketing, and the technical aspects of the wireless industry.

“More and more carriers are embracing Wireless Standard as their retail management platform of choice,” says Gary Khabinski, CEO of B2B Soft. “They require a business solution that provides real time connectivity across their entire enterprise, seamless integration with activations sites, strong inventory controls, extensive sales and commission reporting, plus training and education materials. We’re pleased to offer a comprehensive and tailor made product that’s tuned specifically to their needs.”

With Wireless Standard, companies can run all aspects of their business online with real time access to their data.

From steering agents rapidly through the transaction process to find the right plans, equipment, and warranties for their customers, to providing bill pay and E-pin solutions, to automatically reviewing and replenishing sales stock with a vendor inventory management system, through to a robust reporting system that tracks sales and commissions, as well as dealer incentives.

Wireless Standard provides the means to manage day to day business more efficiently and more successfully.

“We’re excited about showing Wireless Standard’s new look at the RCA Business and Technical Conference,” says Igor Senchenko, B2B Soft’s CTO. “The new interface puts every facet of the wireless sales and business process directly at the user’s fingertips in a completely intuitive way. We’re pleased to be bringing the latest and most progressive solutions to carriers in the rural cellular market.”

About B2B Soft

B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions, and the consulting services they need to help them succeed in business. More information about the company can be found at

About Wireless Standard

B2B Soft’s base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available–Microsoft’s .NET™ enterprise-level technology.

Wireless Standard was designed to address the needs of the world’s largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting, and Activation and Commission Reconciliation, to name a few.

Today, over 3,000 wireless retailers deploy Wireless Standard at the point-of-sale for better business management and customer relations.

About RCA

RCA is the nation’s leading association for wireless providers serving rural areas of the United States. RCA speaks with a strong, united voice on issues that concern its members and keeps them informed through timely sharing of information, knowledge and expertise to the common benefit of all members.

The licensed service area of RCA’s nearly 90 members covers more than 80 percent of the nation.

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