Cairns Community Wide Call to ‘Live the Dream’
Overflow FNQ Grand Parade to Celebrate Life in Cairns- Saturday, 18 August, 2011
Cairns, QLD, Australia – (News4us.com) June 06, 2012
Cairns Festival is partnering with Tourism Tropical North Queensland to present this year’s opening grand parade as a showcase of life in the tropical north.
Themed, ‘Living the Dream’, the community is being called to register their participation and start planning their ‘float’.
Now in its 51st year, the city’s annual parade tradition is destined to hit another high note as the opening highlight of this year’s Festival program.
Following confirmation this week from its naming rights partner, the ‘Living the Dream’ themed parade will be branded, Overflow FNQ Grand Parade.
Cairns Regional Council Mayor Bob Manning says Council is excited to join forces with Tourism Tropical North Queensland and Overflow FNQ to promote this year’s parade, which will be an expression of life in the tropical north.
“We really are living the dream here in the Cairns region – we are in a spectacular part of the world and that is worth celebrating and sharing with our visitors,” Cr Manning said.
The idea behind the partnership is to show the world how North Queenslanders work and play at home – in what is widely considered one of the world’s truly special destinations.
Tourism Tropical North Queensland’s ‘Living the Dream’ campaign will officially commence in the month following Cairns Festival and will promote the region to an Australia wide and international audience.
Tourism Tropical North Queensland will put the call out for locals to share their experiences of living their dreams in Tropical North Queensland.
Rob Giason, CEO of Tourism Tropical North Queensland said this initiative is based on the belief that local people can inspire others to visit the destination, by telling their stories of living their dreams, in a place where two World Heritage listed areas meet.
“We are delighted to work with Cairns Festival and the parade in particular. Our region is adventurous by nature and we invite members of our local community to share their ‘Living the Dream’ stories with the world. “
Cr Manning said, as the centrepiece of Cairns Festival, the parade was an ideal platform to launch such a project.
“We are not just appealing to tourism organisations, but rather extending our Festival reach to span the entire community that also takes in arts, culture, education and business,” Cr Manning said.
As in previous years, the parade will be a multi-layered showcase that follows the city’s journey from a sleepy town in the early 60s, to the vibrant tropical city it is today.
It’s easy and free of charge to get involved, with the opportunity of winning an extra big prize cache in 2012.
Over the past 50 years, Cairns annual parade has taken on many names, many themes, many times and travelled many differing routes.
All the while it has been about tropical lifestyle, sense of place, and Far North identity.
This year’s parade will begin at 5pm on Saturday, 18 August from Munro Martin Park and travel across to Cairns Esplanade where it will turn right and wind its way along the waterfront to terminate in Wharf Street.
The Cairns festival parade began in 1961 to celebrate the opening of Green Island Jetty amidst fun and fanfare.
The ongoing festival was then established as ‘Fun in the Sun’ after a competition to name the newly found event that helped extend the tourist season into October.
Girls were pulled from the crowd during the inaugural event with historical records showing Marlene Murray crowned the first ‘Miss Cairns’.
The following year saw the festival take on a more formal air and the handcrafting of a special ‘crown’ was commissioned using local silver and agate.
The first Miss Cairns to wear the crown (currently on display at the Cairns Historical Society Museum) was Kay Hilder (nee McMahon).
About Cairns Festival
Cairns Festival runs from August 17 to September 2, 2012.
Cairns Festival is supported and presented by Cairns Regional Council with generous support from event partners and sponsors. For more information, www.cairnsfest.com.au
Tourism Tropical North Queensland (TTNQ) is the peak destination marketing organisation for Tropical North Queensland, Cairns & Great Barrier Reef.
It is Australia’s largest Regional Tourism Organisation covering an area that stretches from Cardwell in the south to the Torres Straight Islands in the North, and from the Great Barrier Reef to Karumba on the Gulf of Carpentaria.
TTNQ oversees the major tourism hubs of Cairns, The Great Barrier Reef, Mission Beach, Palm Cove, Port Douglas, Cooktown, Daintree and Cape Tribulation, and represents an industry worth $2.3 billion annually to the local economy.
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