CoolJuice Beverage Company Expands Distribution Base of 100% Natural Juice Blends
Dunedin, FL (News4us.com) September 20, 2010
It’s now a lot easier to get kids to drink healthy! The CoolJuice® Beverage Company just expanded distribution of their All Natural, 100% Juice Blends with Vitamins and Calcium in both grocery stores and school systems.
CoolJuice® initially piloted its product line in Atlanta Schools in the 2007-2008 school year. With input from kids, parents, nutritionists, and school personnel, CoolJuice® refined both its concept and product offerings to be All Natural, 100% Juice Blends with Vitamins and Calcium that kids LOVE to drink! With proven success in the Atlanta schools, CoolJuice® began shipping their product line to several Florida school districts for the 2009-2010 school year.
This month CoolJuice® 6oz cartons and 8oz HDPE bottles are available in Texas, Florida and Georgia schools. “Kids love having the option to buy CoolJuice® at school”, said CEO, Rob Paladino, “our products taste better than the juice they get with their lunch and with no added sugars and nothing artificial, CoolJuice® is much better for them than sports drinks or sodas.”
Armed with two years of consumer research, the CoolJuice® management team identified a gap in the grocery marketplace and decided to expand their product line to 64oz cartons. A lot of kids give up drinking juice when they reach school age because there are no juices made for them.
“Kids typically “graduate” from 100% Juice to juice drinks, sodas and sports drinks that are made with high fructose corn syrup and artificial ingredients,” said Rob Paladino. “With childhood obesity at an alarming rate of 30%, parents are looking for ways to promote healthy eating habits and balanced diets for their families. CoolJuice® is the solution that many parents have been seeking.”
CoolJuice® has all of the GOOD stuff families want: All Natural, 100% Juice Blends, Vitamins A, C, D and Calcium and Iron, 2 servings of Fruit in Every 8 oz. Glass, Great tasting, Exceeds National Nutritional Standards; And NONE of the bad stuff they don’t: No High Fructose Corn Syrup, No Preservatives, No Artificial Flavors, No Added Sugar or Colors. See www.CoolJuice.com for more nutrition information.
In April 2010, CoolJuice® started shipping 64oz cartons in three flavors, Tropical Rhythms, Tropical Blue and Fruit Punch, to H-E-B stores in Texas. As of mid-September, consumers can buy CoolJuice® in Winn-Dixie, Sweetbay, Albertson’s Los Angeles and Nevada, Cub Foods in Minneapolis and Ohio and most Target stores in Texas, Oklahoma and Louisiana.
About CoolJuice® Beverage Company
CoolJuice® Beverage Company was founded in Atlanta, GA in 2008 to help tackle the child obesity epidemic in our nation and meet the emerging needs of school administrators who were seeking healthy beverage alternatives to sugary sodas, artificially flavored and colored juice drinks, and high sodium replenishment beverages.
Since its inception, CoolJuice® has introduced its All Natural, Vitamin and Calcium fortified, 100% juice blends to school systems in 6 oz. Gable Carton and 8 oz. HDPE Bottles and 64 oz. Cartons to Grocery retailers. CoolJuice® is available in the following flavors: Tropical Rhythms, Tropical Blue, Fruit Punch, and Mango Groove. For more information please visit www.CoolJuice.com.
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