Flash-Based Mobile Advertising Campaigns Live on in 2011 Despite Apple’s Lack of Support for Flash on iPhones and iPads
(News4us.com) January 09, 2011
In spite of Apple’s lack of support for Flash on iPhones and iPads, 30 million iOS users saw billions of ad impressions created using Adobe Flash from major brand advertisers. Using Greystripe’s proprietary Lightning Technology, brands like Buick, Corona, Axe and Burger King, delivered over 300 Flash-based mobile advertising campaigns in 2010. The company projects 1200 such campaigns in 2011 or 100 Flash-based campaigns per month. Greystripe allows advertisers to build ads for multiple platforms without having to pay for creative services as the company’s Lightning Technology automatically transcodes Flash ads to HTML5 on-the-fly.
Despite the advancement of HTML5 tools, Greystripe has seen an increase in demand for its Lightning Technology. In Q4 2010, campaigns utilizing Lightning Technology increased to over 50 percent of Greystripe’s revenue from 33 percent in the first quarter of the year. Greystripe estimates it will deliver over 1200 Flash-authored advertising campaigns using its Lightning Technology in 2011. This will save U.S. advertisers $ 36 million in ad development costs based on an estimated $ 30,000 to develop an ad in HTML5.
“Although we fully support HTML5, we have had only one advertiser choose to develop a creative in HTML5 when given the option of using Flash,” said Dane Holewinski, director of marketing for Greystripe. “A lot of brands don’t want to spend tens of thousands of dollars to create an HTML5 creative when they have the option to use Greystripe’s Lightning Technology to create and deliver rich media ads across mobile platforms for free.”
In 2010, Greystripe saw average value of campaigns utilizing Lighting Technology double from 2009. Greystripe expects this figure to grow by 300 percent in 2011 as brands move past experimental mobile buys and integrate mobile as a core component of their marketing strategy.
Greystripe is the world’s leading independent mobile advertising network.Greystripe delivers the highest engagement for advertisers, the maximum revenue for publishers and app developers, and the best ad experience for users across all major mobile platforms, reaching tens of millions of mobile users. Greystripe’s proprietary advertising platform currently serves ads into more than 2,500 application titles and mobile websites, supporting over 1,400 handset models globally.
Greystripe was named the MOBI Awards’ Best Mobile Rich Media Network in 2010, E-Tech CTIA award winner for the Mobile Marketing/Mobile Advertising category in 2009, AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.
For more information, please visit: http://www.greystripe.com.
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