Leading Healthcare Marketers Represent this Years Sponsors for the Marketing Pharma & Healthcare to Women Conference
Chicago, IL (News4us.com) October 5, 2010
“WebMD, Ketchum, Publicis, Coyne PR, LLNS, Pink Tank, Feinstein Kean Healthcare, Draftfcb, Healthy Advice, imc2, Aetna and Ogilvy PR — this year’s sponsors represent a who’s who of leading healthcare marketers,” according to Nan McCann, producer of the second annual M2W®–HC™ — The Marketing Pharma & Healthcare to Women Conference, www.m2w-hc.com, Nov. 16 & 17, Chicago Cultural Center.
“Our other sponsors include The Center for Medicine in the Public Interest, WomenHeart, the American Cancer Society, Look Good…Feel Better, Go Red For Women, Susan G. Komen For The Cure, Healthy Women, Pentel, Get Healthy Promos.com, Carolina Pad, e-Healthcare Solutions, Today’s Chicago Woman and our Video Content Resource: SNiPPiES.”
“Through their sponsorship,” McCann explained, “they demonstrate their market leadership and expertise. They also advance a very important initiative in the pharma and healthcare field, namely good marketing communications to women, who are the number one decision makers in every area of pharma and health care.
Plus, taking the lead with an M2W®–HC™ sponsorship is a win-win for everyone. It adds to the quality of the event and helps produce an audience filled with potential new clients and business partners. The learning and networking is rich.”
“For example, we’ve had attendance from a really broad range of brands including Microsoft Health Solutions, AARP, Kraft, GlaxoSmithKline, Brigham & Women’s, Clorox and Sanofi-Aventis, just to name a very few,” McCann said. ”The most successful consumer pharma and healthcare brands realize that women are the primary decision makers for almost every aspect of their business. From childcare and eldercare, to OTC pharmaceuticals, to hospitalization and insurance, women are responsible for almost all the decision making.”
“M2W®–HC™ is specially designed to educate pharma and healthcare marketers as well as brands from broader consumer categories who hope to engage with women on a topic they care about so much…the health of all the people they love. It includes new market research, case studies, how-to sessions on social media and creative tactics, panel discussions, workshops,” McCann added, “and a full roster of special events designed to facilitate peer-to-peer learning between everyone in attendance, the brand marketing executives, the speakers and the sponsors.”
“The sessions,” says McCann, “help brands navigate the new communication environment, sharpen their marketing skills, improve their efficiency and escalate their ROI with their most important customers. Attending M2W®–HC™ is imperative for anyone in the health, wellness and pharma category who wants to succeed, because women are the key.”
For conference schedule and information: www.m2w-hc.com or 860.724.2649 x13.
M2W®–HC™ is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.
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