Live Gamer Wins Exclusive Rights to Provide Virtual Economy Platform for Hawken
Live Gamer is the world’s first combined e-commerce and advertising platform.
(News4us.com) December 10, 2012
Live Gamer the leading e-commerce and advertising platform provider that provides its services globally to some of the world’s largest and most successful software and entertainment companies has scored yet another major feather in its already overloaded cap. It has recently closed a deal with Meteor Entertainment to provide the virtual economy back-end support on its hugely anticipated blockbuster “Hawken”.
Already powering Facebook credit transactions in over 20 countries and Electronic Arts payment systems in many others, it has also recently started providing monetization systems to operators of legalized online casino games.
New York-based Live Gamer will provide the back-end platform for the virtual economy of Hawken, which users can play for free but need to pay with real money for virtual goods. Live Gamer will also equip the game with 27 payment methods in 49 currencies around the world. That means that players in countries that don’t use credit cards will have alternative payments with methods such as debit cards, prepaid cards, direct carrier billing, or text-message billing. Without this kind of monetization support, Hawken wouldn’t have the potential to be a blockbuster game.
Andrew Schneider, the president and cofounder of Live Gamer, said in an exclusive interview with GamesBeat that the deal is one more sign that Live Gamer has made huge progress in providing the engine behind free-to-play games.
“It’s indicative of the projects we’ve been working on for the past year in growing our global payments capability,” Schneider said. “We can deal with the more complicated issues around payments, from start to finish. These relationships are thrilling for us, and they keep us busy.”
Global launches of retail hardcore games are particularly rare in the game industry, except among the largest publishers. But Meteor, a startup, has figured out that it’s different for hardcore online games that have broad appeal
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