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Melbourne’s Chinatown Gets $23,000 Injection as Part of TQUAL Grants Program to Enhance Tourism & Attract More Visitors From China

Melbourne, Victoria,  Australia (News4us.com) March 10, 2011

Melbourne's Chinatown Gets $23,000 Injection as Part of TQUAL Grants Program to Enhance Tourism & Attract More Visitors From China

Melbourne's Chinatown Gets $23,000 Injection as Part of TQUAL Grants Program to Enhance Tourism & Attract More Visitors From China

The Minister for Tourism, Martin Ferguson AM MP, has officially launched the Cultural Bites project, giving Melbourne’s Chinatown a new culinary discovery tour.

The Australian Government contributed $9,550 towards the $23,000 project through the TQUAL Grants program. The investment has helped the Museum of Chinese Australian History Inc. to organise research, testing and consultation for the project.

Cultural Bites gives visitors a guided tour of Chinatown’s historic architecture and heritage followed by a Chinese meal.

“Thanks in part to this project, visitors can discover the regional cuisine, customs and stories that made this district famous,” said Minister Ferguson at today’s official launch.

“Visitors begin by experiencing one of the largest collections of Chinese Australian artefacts. They can then appreciate Chinese architecture, some of which dates back to the gold rush that brought the first Chinese pioneers to Australia.

“People travel for all sorts of reasons, but memories of the food they consume along the way almost always crop up in conversations with friends back home. That makes culinary tourism increasingly important throughout Australia.”

Cultural Bites is the first collaborative tourism product developed for Melbourne’s Chinatown Precinct. It builds on the success of the Museum’s tours for school groups, in which hundreds of children discover more about Chinese Australian history every week.

To date, more than $8 million has been allocated to projects across Australia as part of the TQUAL Grants program. The Australian Government has committed an additional $40 million to TQUAL Grants over four years.

Minister Ferguson also announced details of an important event to attract more visitors from China – the Australia-China Tourism Summit, 7th-9th June in Cairns.

“The summit is part of a $30m initiative to market Australia to the China travel market. We expect high-level industry and government attendance from both countries,” said Minister Ferguson.

“At the same time, the summit will showcase the Cairns region as a high-quality tourism destination which is timely given the worldwide news coverage of Cyclone Yasi.”

Application forms for the next round of TQUAL Grants can be found at www.ret.gov.au/tqual


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