New Book “Your Social Media Roadmap” Helps Make Sense of Social Media Options and How to Create Integrated Marketing Plans
Frederick, MD (News4us.com) January 05, 2011
Anyone who has ever struggled with the idea of creating a social media marketing campaign, or has even wondered if what they’ve done is right for their company, take heart. A new book, “Your Social Media Roadmap,” helps make sense of social media options and create integrated marketing plans that are both customized and sustainable.
“Your Social Media Roadmap” provides a step-by-step workbook to efficiently and effectively create a social media strategy and integrate it into an overall marketing plan. Unlike other books that simply focus on how to use Twitter or Facebook, “Your Social Media Roadmap” guides readers through the process of creating an actionable plan that suits their specific needs. Readers are prompted to answer questions to keep their thoughts organized as they go, and are given point-by-point instructions on how to create workable social media strategies that can be successfully sustained.
The book came about through author Beth Schillaci’s experiences helping her clients understand how social media fits into their needs. “Social media success is not about being the first or using the newest hot platform,” Schillaci explains. “It’s about using the right platform, choosing the best tools to meet the needs of your company and your customers. No company has to do everything, but every business has to do something. This book helps you figure out what to do.”
“Your Social Media Roadmap” provides businesses with Schillaci’s own successful framework for working with clients. It is designed as a do-it-yourself manual that allows businesses to develop the right social media marketing for their needs and resources.
Schillaci is well qualified to write this book. As the founder of VillageWorks for more than a decade, she has helped businesses understand and implement new media marketing. From web sites and email to the newest social media tools, Schillaci has always focused on helping companies define what they need to use to be strategic and effective. Her focus on creating effective new media marketing strategies led her to be named one of the 25 CEOs to Know in 2010 by Gazette Business and Politics, and she is a sought after speaker on social media and new media marketing topics.
“Your Social Media Roadmap” is available on Amazon.com. Through January 2011 Schillaci will donate 20% of all profits to the St. Jude Children’s Research Hospital. For more information, visit http://yoursocialmediaroadmap.com/.
Short URL: http://www.news4us.com/?p=4848