Quality Australian Tourism Businesses Now Recognised by ‘TQUAL’ National Trademark

Sydney, Australia ( April 02, 2011

Quality Australian Tourism Businesses Now Recognised by 'TQUAL' National Trademark

Quality Australian Tourism Businesses Now Recognised by 'TQUAL' National Trademark

From today Australia’s high quality tourism businesses will be recognisable by a single national trademark known as the TQUAL mark.

The Minister for Tourism, Martin Ferguson AM MP, launched the trademark and associated accreditation framework today at the Australian Tourism Exchange in Sydney. “The national TQUAL mark will help visitors choose businesses they can rely on; businesses which have signed up to standards including customer service, environmental practices and accuracy in advertising.

“The Gillard Labor Government has worked closely with industry to deliver a national voluntary accreditation regime which the industry has long been requesting. “Quality tourism businesses can sign up to use the TQUAL mark on a voluntary basis as a means to show consumers that they are committed to offering quality, reliability, professionalism and good customer service,” Minister Ferguson said.

“Today’s announcement is part of the National Long Term Tourism Strategy and helps support excellence in Australia’s $34 billion tourism sector which employs almost a million Australians directly and indirectly. “The TQUAL mark will be backed by the Australian Government and Tourism Australia’s global marketing power, helping accredited businesses to stand out in an increasingly crowded market place.

“Australia’s extensive range of quality tourism experiences deserve recognition – Oprah provided us with a great lift and industry and Government need to build on that by continuing our work together to ensure Australia is a competitive destination,” Minister Ferguson said. The Australian Government has committed $5.5 million to the new TQUAL accreditation scheme over four years.

Businesses will have the opportunity to apply for the TQUAL mark through a number of sector accreditation programs such as the Australian Tourism Accreditation Program. The Tourism Quality Council of Australia will ensure accredited programs uphold the principles of quality and accountability.

More information on the application process is at

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