Smashing Super-Sized Seafood Sensation Unveiled at Seafood Directions 2011

Gold Coast, QLD, Australia – ( October 25, 2011

Smashing Super-Sized Seafood Sensation Unveiled at Seafood Directions 2011

Smashing Super-Sized Seafood Sensation Unveiled at Seafood Directions 2011

Weighing in at a massive 125 kg was the Great Queensland Prawn Cocktail – which was the showpiece of last night’s Seafood Directions 2011 Welcome Cocktail Party at Gold Coast Convention Centre.

Guests were happy to tuck in following its unveiling. Pictured with the freshly made cocktail is one of its many makers, Gold Coast Convention Centre Chef, Tim Oorschot.

Seafood Directions 2011 opened off its three day conference last night with the unveiling of Australia’s largest ever prawn cocktail – that much to the delight of its creators, was then consumed by guests attending the welcome reception held at the Gold Coast Convention Centre.

Branded, the Great Queensland Prawn Cocktail, the giant size entree was made in the Gold Coast Convention Centre’s main kitchen and then transported under wraps to the exhibition hall where it will stood centre stage from 6pm for the welcome cocktail party and reveal at 6.45pm.

Spearheaded by the Australian Prawn Farmers Association (APFA), in conjunction with the wild caught prawn sector’s Australian Council of Prawn Fisheries (ACPF) and Queensland Seafood Marketers Association (QSMA) – the cocktail was made in super sized proportions to highlight the ingredient of Australian prawns.

According to the event coordinator and executive officer of APFA, Helen Jenkins, the cocktail comprised 60 kilograms of prawn tails derived from both wild catch and aquaculture sectors.

Other ingredients comprised 120 iceberg lettuces, 60 litres of cocktail sauce that together with the prawns, were displayed in a custom-made metre tall glass weighing in 48 kilograms.

“In Australia each year the prawn sector of our seafood industry currently produces on average 20,000 tonnes (6,500 tonnes from QLD) from wild catch and a further 5,100 tonnes that are farmed.

“While this event was greatly received by delegates – we also planned it as a fun and feel-good way of drawing together wild caught and farmed sectors in promoting Australia’s seafood industry at large while highlighting the nutritional benefits of prawns’ high protein, low fat and rich source of omega-3’s,” she said.

According to Helen, the cocktail prawns were all donated as follows:

  • 15 kg cooked prawn tails from Australian Ocean King Prawn Company – donated by Steve Murphy (QLD wild caught prawns).
  • 15 kg  cooked prawn tails from A Raptis & Sons – (QLD wild caught prawns)
  • 15kg cooked prawn tails from Gold Coast Tiger Prawns donated by Noel Herbst grown at his farm, Gold Coast Marine Aquaculture at Woongoolba, Gold Coast.
  • 15 kg cooked prawn tails from Aussie Tiger Prawns donated by Warren Lewis of Aqua Marine Marketing (supplying farmed Aussie Tigers to Woolworths nationally).

The Australian seafood industry’s bi-annual conference, Seafood Directions 2011 is themed, “The Productivity Challenge”.

Hosted by the Queensland Seafood Marketers Association, Queensland Seafood Industry Association and the Australian Prawn Farmers Association, the three day program comprises an international line up of key note speakers, workshops, awards and social networking that will be held at the Gold Coast Convention Centre from Sunday 23 to Tuesday 25 October.

To find out more, or contact Helen Jenkins, APFA on Mob: 0417 006 639 or email:


For further information, contact:

James Fogarty, President of QSMA and Seafood Directions Event Organiser

c/ Shearwater Consulting Tel: 07 40312345, Mob: 0418 770 338 or email:


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