The World’s International Media to Land in Queensland on a Tourism Australia Organised Familiarisation Event
QLD, Australia (News4us.com) March 22, 2011
Almost 200 international and domestic media will descend on Queensland this week as part of the largest single, simultaneous media familiarisation tour in Australian history, organised by Tourism Australia and Tourism Queensland.
Tourism Ministers agreed the global mega-familiarisation was one of the innovative recovery initiatives stemming from the joint Federal and State Government $10 million global tourism recovery strategy under the banner of Nothing Beats Queensland.
“The week-long familiarisation event will see 122 hand-picked journalists from 22 countries travelling to more than 20 Queensland destinations.
“The journalists will get to experience some of the places featured in Oprah’s tour of Australia in December last year such as Hamilton Island as well as many other destinations including Cairns, Noosa, Port Douglas, Hervey Bay, Sunshine Coast, Airlie Beach, Palm Cove, Fraser Island, Warwick, Stanthorpe, Moreton Island, Ballandean and Brisbane
“This is a very cost effective way of getting the word out through some of the highest circulating publications, TV and radio stations and online news and travel blog sites that Queensland is recovering, open for business and that Nothing Beats Queensland.”
The visit had been coordinated by Tourism Australia and Tourism Queensland with the support of Queensland’s tourism industry.
“The global mega-familiarisation is specifically designed to counteract the negative publicity generated as a result of the recent floods and cyclones.
“That’s why the groups of media attending the trip will complete 25 itineraries covering the length and breadth of Queensland.
“The gravity of the natural disasters that hit Queensland earlier this year attracted world-wide media attention, so we now want the world to see for itself that Queensland is well and truly ready to welcome visitors.
“More than 222,000 owe their living to the tourism industry and this initiative is a great way of getting the word out to a global audience of millions that Queensland’s beaches are beautiful, our reefs, islands and natural areas pristine, lush and green, and that Queenslanders have the welcome mat rolled out and ready.
“Recovery initiatives like the global mega-familiarisation and the Queensland Pledge will ensure the world is getting the message that Queensland is open and that visitors don’t just come once to Queensland for a holiday, but will keep coming back.”
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